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Lisa Young, RD, PhD, remembers seeing the statistic and being alarmed. In 1994, the National Center for Health Statistics found that the average American adult was 8 pounds heavier in 1989 than in 1980. “But it wasn’t just that we were heavier than ever,” says Dr. Young, a faculty member at New York University. “We were gaining weight at a much faster rate than ever.”
Her colleagues blamed it on too much TV, not enough exercise, fast food, and unhealthy snacks; but Dr. Young began to wonder if it might have something to do with portion sizes, which also seemed to be growing. So she set out on a project that eventually became her doctoral thesis and the basis for her book, The Portion Teller Plan. She became a portion detective, carrying around a food scale, camera, and notebook and recording the exact size and weight of typical servings in restaurants, delis, takeout places, supermarkets, and even vendor carts in Manhattan.
She found that portions of many foods were as much as five times larger than they were when the foods were first introduced to the market—going all the way back to the 1950s for some products.
For example, the famous Hershey’s chocolate bar, which weighed 0.6 ounce in 1900, its first year on the market, is now 1.6 ounces, almost three times its original weight. McDonald’s, which started out offering a 1.6-ounce patty, now has an 8-ounce burger—the Double Quarter Pounder—on its menu. Bagels that weighed 2 to 3 ounces in the 1960s weighed 4 to 6 ounces in 2000. The average restaurant pasta entree, which was 1.6 cups in 1960, was 3 cups by 2000.
“It was a perfect parallel to the obesity epidemic,” says Dr. Young, who may be best known for her appearance in the movie Super Size Me. “As portions got bigger, people got bigger.”
In fact, the Centers for Disease Control and Prevention reports that on average, Americans gained 25 pounds between 1960 and 2002; though the average U.S. citizen grew only 1 inch taller. Two-thirds of Americans are now overweight or obese. The fastest-growing subcategory: Those who are 100 pounds or more over their ideal weight.
One reason portions started growing is money. “The food industry learned that you can make a nice profit by doubling the size of the serving and doubling the price, since the cost of labor is the same,” says Karen Donoto, RD, coordinator of the National Heart, Lung, and Blood Institute’s Obesity Education Initiative.
Our expectations have grown as well. In a 2006 study published in the Journal of the American Dietetic Association, Jamie Schwartz, RD, a New York-based nutritionist, reported that when asked to serve themselves the amount they considered a “typical” portion of each meal item on a buffet table, adults piled on as much as 40 percent more food than participants did in a similar study done 20 years before. Only about 30 percent of the portions the participants took at lunch and dinner were close to what they had been 20 years earlier. They supersized everything else. “It showed that people’s perceptions of portions had changed,” says Schwartz.
You may not be able to convince your favorite restaurateur to pile less food on your plate, but you can take charge of that yourself, says Lisa Young, RD, PhD. She teaches her clients to estimate food portions with comparative cues. For example, 3 ounces of meat, poultry, or fish is about the size of a deck of cards. A cup of cereal, berries, or popcorn is equal to a baseball.
The scale and your clothes will thank you for it.
Food Portion = Size Equivalent
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